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Ben Potenza

author ben potenza

As EquipNet’s Vice President of Marketing, Ben Potenza oversees a world-class team that specializes in inbound and outbound marketing and has coordinated hundreds of successful surplus equipment marketing campaigns for major corporations in the pharmaceutical, biotech, chemical, and consumer products industries. Ben has been with EquipNet since the early development stages of the company and has been a pioneer in bringing technology solutions as well as cutting edge marketing techniques to the asset management industry for 15 years.

Content by Ben Potenza:

Techniques & Tools Pharma & Biopharma

Analytical Asset Management

| Ben Potenza

The promise of cash generated from idle and surplus equipment sounds great. But how can you turn theoretical gains into practical benefits?

About the Author

| Charlotte Barker, Pat Sandra, Marcus Lippold , Rich Whitworth, Karen Trentelman, John K. Delaney, Yuriko Jackall, Michael Swicklik, Ana Martins, Petria Noble, Koen Janssens, Caroline West, Sarah Maurer, Donald Chace, Giuseppe Petrucci, Greg Miller, Robert Kraus, Sebastian Pantò, Han van Krieken, Joanna Cummings, Steven (Steve) Schultz, Jonathan Sweedler, Sonja Masselter, Magnus Jezussek, Despo Louca, Michèle Lees, Bruce McCord, Georgios Theodoridis, Tim Causon, Deirdre Cabooter, Steven Lehotay, Torsten Schmidt, William Tindall, Thomas Jocks, Vincenzo Palleschi, Abhijit Ghosh, Christian Wenz, Tomoyoshi Soga, Rob Haselberg, Norman (Norm) Dovichi, Michael Knierman, Peter Schoenmakers, Marcel Florin Musteata, Tiemin Huang, Ryan Sasaki, Nicholas Snow, Rob Haselberg, Frank Vanhaecke, William Tobin, Clifford Spiegelman, Taco van der Maten, Constantine Stalikas, Jörg Feldmann, Dietmar Knopp, Michael Snyder, Vicki Blazer, Bryn Flinders, Kévin Contrepois, Susan D. Richardson, Vince Remcho, Lisa Holland, Silvia Bruni, Andrew Palmer, Theodore Alexandrov, Heinz Siesler, Rudolf Kessler, Elyssa Litchfield, Peter James, Michael Lämmerhofer, Philip Marriott, Joshua Coon, Jack Cochran, Fabrice Gritti, Gert Desmet, James Jorgenson, Monika Dittman, Mary Wirth, Mustafa Culha, Mirek Macka, Zuzana Gajdosechova, Rainer Bischoff, Scott Phillips, Richard C. King, Eric Francotte, Mark T. Stauffer, Andrew Dix, Kimberly Moser, Lothar Brecker, Thomas Annesley, Sebastiaan Eeltink, Frantisek Svec, Nobuo Tanaka, Steven Olde Damink, Ron M. A. Heeren, Jeremy Nicholson, Joshua Windmiller, Robert Thomas, Brad Lord, Wolfgang Lindner, Bernard Testa, Yoshio Okamoto, Christopher J. Welch, David Matthew, Gareth S. Dobson, John DeHaan, Eva Tyteca, Dennis Åsberg, Purnendu Dasgupta, Jeroen Kool, Willem Jonker, Paul G. Stevenson, George Scott, Joachim Weiss, Markus Läubli, Paul Haddad, Steve Thomas, Victoria Samanidou, Bob Blackledge, Lee DesRosiers, Claas Wagner, Kim H. Esbensen, Bert Pöpping, Olaf de Groot, Martin Gilar , Anne Francois Aubry, Henry Nowicki, Sergio Nanita, André de Kok, Lutz Alder, Finbarr O’Regan , Henk van 't Klooster, Ewa Szymańska, Ulrich Panne, Xiaojiang Xie, Eric Bakker, André de Villiers, Jody Dunstan, Elizabeth Thomas, Aydogan Ozcan, Bayden Wood, Jack Cochran, Chuck Henry, John Volckens, David Cate, Stephanie Vine, Christopher R. Harrison, Ian Jardine, Ben Potenza, John A. McLean , Bill Anderson, Lawrence “Larry” Mason, W. Franklin Smyth, Volker Deckert, Peter Griffiths, Gary Hieftje, Justin Bueno, Igor Lednev, Curtis Marcott, Craig Prater , Hans-Gerd Janssen, Jean-François Focant, Ashley Sage, George M. Whitesides, Alberto Mantovani, Juan Muñoz-Arnanz, Lourdes Ramos, Ron van der Oost, Annemieke Kolkman, Juliane Hollender, Werner Brack, Debdulal Roy, Alejandro Cifuentes, Joachim Pleil, Terence Risby, Nick Kim, Iestyn Armstrong-Smith, Herman Ram, Douwe de Boer, Rick Russo, Reinout Raaijmakers, Albert Heck, Miguel de la Guardia Cirugeda, Robert Trengove , Axel Walch, Ron M. A. Heeren, Joeri Vercammen , David C. Muddiman, Jeremy Barry, Kenneth P. Garrard, Guillaume Robichaud, Kim H. Esbensen, Alexander Bünz, Andrew Ward, John Yates, Barry Karger, Christian Huber, Dev Kant Shandilya, Adrian Stevens, André Deelder, Jon Platt, Konstantin Choikhet, Imre Molnár, Alexander Makarov, Michel Nielen, Yolanda Pico, Michele Suman, Rudolf Krska, John Coates, Peter Gorst-Allman, Jayne de Vos, Eric Lesellier, Davy Guillarme, Isabelle François, , Joan LLuis-Vives Corrons, Emily Hilder, Richard Gallagher, Mike Grayson, Dave Strong, Lutgarde Buydens, Giuseppe Astarita, Yaroslav Faybishenko, Frank Neely, E. Neil Lewis, Jaap de Zeeuw, Frank van Geel, Amanda Hummon, Norm Dovichi

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