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Jon Platt

Jon Platt is a director and healthcare sector lead at ?What If!, the strategic innovation consultancy. He has worked with many of the world's leading global healthcare and pharmaceutical companies, including AstraZeneca, Roche and Novartis.

Content by Jon Platt:

 Fields & Applications

Innovation is Child’s Play

| Jon Platt

How we can innovate by setting aside critical and logical thought processes, and embracing the lost skill of imagination.
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December Issue of The Analytical Scientist