In Good Company, Knauer
We speak with KNAUER’s owner and CEO Alexandra Knauer in Berlin to find out how a strong focus on corporate social responsibility is good for the company – and great for the soul.
Charlotte Barker |
sponsored by Knauer
How do you define Corporate Social Responsibility (CSR)?
I know what it is not. It is not a marketing tool – or a trend. To me, CSR doesn’t necessarily mean huge, expensive initiatives. We have certainly invested significantly in CSR, but sometimes the simplest actions can have a big impact. We believe CSR should run through every aspect of the business – from designing instruments that use more eco-friendly materials to organizing an annual fun run in the community.
“Responsibility” is the crucial word – putting not just yourself or your profits at the heart of your decision-making, but your employees, your community and your environment. There is so much we can do as companies and as individuals to make things better for everyone – and I believe we all have a responsibility to seize that opportunity. Of course, the 135 people who make up KNAUER cannot save the world single-handedly, but we do what we can.
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