The moment we start taking technology for granted, we risk stifling future innovation and creativity.
Rich Whitworth |
As a musician, I’ve long been interested in the impact of commoditization on parts of life that should not be subject to simple (or complex) rules of economics. The moment music was digitized and freely shared, something changed. The value of recorded music started to erode. For a time, the awe and wonder of having 10,000 tunes in your pocket buoyed the music industry, which scrambled to clamp down on illegal music sharing services. Today, companies such as Spotify grant unlimited access to music on a (low cost) subscription basis. Other media faces a similar situation. Simply put, creative content is no longer scarce, and its value has been diminished accordingly. Why spend $10 on a Blu-ray disc or CD – or a downloaded copy for that matter – when you can spend the same amount on unlimited high-definition or high-fidelity streamed content from a “service” provider. Of course, new releases still garner interest, but as profits erode, how will it affect the creative process – or innovation?
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